Case Study

Alpha Analytics

Designing a real-time analytics platform with an accessible, scalable system that empowers teams to make faster decisions.

Alpha Analytics dashboard hero

Overview

Role: Product Designer, Front-End Engineer

Timeline: 12 weeks

The goal was to simplify complex data streams into actionable insights. I led discovery, mapped user journeys, and built an interface that balanced density with clarity.

Problem

Analysts struggled to compare metrics across disparate sources. Existing tools were slow and inconsistent, causing context switching and friction.

Process

  1. Research: interviews, task analyses, and competitive audits.
  2. IA & Flows: clarified navigation and data hierarchy.
  3. Design System: tokens, components, and patterns.
  4. Prototype & Test: iterative usability testing improved comprehension by 28%.
  5. Build: semantic HTML, CSS Grid, and progressive enhancement.

Outcomes

  • Time-to-insight reduced by 35%.
  • Accessibility audits passed AA across flows.
  • Component reuse improved delivery speed.